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Branding refresh for Mountainist– a gear outfitter but also a mission driven, women and community focused brand that makes sports like dirt biking and snowmobiling approachable. At Mountainist it’s simple– you can ride with us. We loved tapping into something authentic, fierce, and a lot of fun through this brand refresh. Building a logo system, colors, and overall aesthetic that supports the vibrant energy of this brand and its tribe.