Brand refresh and packaging design for sustainable shea butter brand– Shea Yeleen. Rahama started the brand after working with the Peace Corps in Ghana. Everything she makes empowers women in West Africa to make a living wage– 5x the local minimum wage. Shea Yeleen products are also 100% natural, 100% ethical trade, 100% chemical-free. The ask was to convey sustainable, natural, ethical and yet also quality, premium, beauty. Our concept came together around clean typography, balanced open space and pops of color. We love seeing the full product line together– as radiant as the mission itself.
Shea Yeleen is sold at Macy’s.